AdHuntr #1 - Social media ads focusing on athleisure

Welcome to the first ever edition of Ad Huntr. It's a weekly newsletter where we showcase the best social media ads coming out of India.

Why did we start this? Because we were looking for inspiration and could only find examples from the Western hemisphere. That frustrated us and as people say build a product to solve your problems. Hence, Ad Huntr was born.

Each week we will focus on a different theme, keyword or product category. This allows us to discover the best creatives across a wide range of brands as well as formats.

For the first edition of AdHuntr, we decided to focus on five athleisure brands. 

1) Bliss Club

Ad Copy: ❤️ Introducing 4 New colors in The Ultimate Leggings !! Here’s your first gift of 2022 🎁 Description: Now Available in Pine ,Grey ,Rust and Grape !!! CTA Type: Shop Now Format: Video Platform: Facebook, Instagram, Audience Network, MessengerLink URL Facebook Ads Library URL

Our Take: Highlighting specific customer requests drew us in. The new colors are unique and showcases all body types.At a snappy 8 seconds it's an ad that gets to the point quickly. Some peppy music however would have made this more thumb stopping.

2) Athlizur

Ad Copy: Activewear that matches your style and still provides all the comfort and functionality you need. Shop for a look that makes you feel flawless whether doing Yoga, at the Gym, running or lounging with your besties!Headline: Quick Dry FabricDescription: With Sweat Wicking TechnologyCTA Type: Shop NowFormat: ImagePlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: The bright purple combined with the Friend's logo made us pause. The eye catching print ensured we spend more time and eventually clicked on the ad. They could have highlighted the features of the product in the image a bit better though with call outs.

3) Bellpepper Store

Ad Copy:Invest in yourself this Valentine's with India's best Seamless Activewear⚡️

Imagine all of the best qualities from your favourite workout clothes rolled into one perfect pair!🥰

✔️High-rise waist leggings

✔️Double lined bra with removable pads

✔️Seamless fabric with a ribbed structure

✔️Sweat-wicking and breathable

CTA Type: Shop Now Format: Image Gallery (We made it into a gif for the email)Platform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Using realistic models appealed to us and the images calling out the features was even better. In a few swipes we were able to figure out whether this was the product for us. The copy with the highlighted benefits helped as well.

4) TrueRevo

Ad Copy: All in 1 active wear legging. Now in India!Description: Phone pocket, super stretchy, high performance & much moreCTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: An ad that uses super simple ad copy to get you interested and a video that doesn't distract but demonstrates. It's simple and effective. Some text to pause and call out features would have been nice but in this user generated content style ad the lack of it doesn't bother us much.

5) Spirit Animal

Ad Copy: Fits like a glove!! Sizes up to 6xl available.

Great selection of plus size active bottoms from Spirit Animal! Leggings, Track Pants, Joggers, Yoga Pants, Capri and Shorts.

Shop now!CTA Type: Shop NowFormat: Product Image Gallery (We made it into a gif for the email)Platform: Facebook, Instagram, Audience Network, MessengerLink URLs - Each product image had individual linksFacebook Ads Library URL

Our Take: This ad hits the sweet spot. It has product images that point out the benefits of each style on offer with user commentary about it. Plus the discounted and original prices are shown clearly.The only tweak we would have made is a slightly jazzed up cover image with a bolder color to make it stand out and catch one's eye.

We hope you enjoyed the first edition of Ad Huntr! Do let us know if you agreed with our takes, comments on how to make the ads better and what topics you would like us to find ads on.

See you next week!