AdHuntr #2 - Five ads from shoeware brands.

Welcome to the second edition of AdHuntr!

This week we decided to explore the best ads from Indian brands that make your feet feel good.

So put up your feet, kick back and enjoy!

1) Elevar Sneakers

Ad Copy: World’s most premium cushioning materials. Feel the difference.7 Day Free Trial | Easy Returns | COD Available Description: A New Level Of ComfortCTA Type: Learn MoreFormat: ImagePlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: The bright color made our thumbs stop almost instantly. With the comfort benefit clearly mentioned and the attractive proposition of gifting, this ad was just different enough to be memorable. The Ad Copy nails it by putting indecision to rest by clearly calling out the 7 day free trial and easy returns. We would have tweaked it to add three benefits that the shoe has on the image it self. Performance of that tweak though would only be known through testing.

2) Solethreads

Ad Copy: As India’s PATHfinder flip flop brand, we use technologies such as SuperFoam™ and ECOTREAD™, and constant innovation, to transform the way you walk. So, here’s to putting your best foot forward, always.

ComfortABLY YOU, anytime and every time!Description: Solethreads - Be ComfortABLY YOUCTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: This is a catchy ad that hits all the right notes by showing the versatility of the what Solethreads is all about. As a branding ad it gives the viewer a well rounded look at everything on offer. The one downer was the description which being so close to the Shop Now button could have benefited from a headline and then showcasing the breadth of styles Solethreads has.

3) Neeman's

Ad Copy:Introducing ReLive Knits 👟, the only footwear in India to be made with 100% Recycled PET bottles.Headline: Most Comfortable Sneakers 👟Description: NOT YOUR AVERAGE SNEAKER !!CTA Type: Shop Now Format: ImagePlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: An ad which instantly connects with how it's made wins in our book. The subtle shop now button embedded at the top next to the image is a good addition. Given the central location of the shoe an animated gif or video where they could have quickly flashed all the different shades would have been a great alternate creative to test.

4) Needledust

Ad Copy: Our list of festive-ready footwear so you look your prettiest at every celebration, mini or grande! Shop online at www.needledust.com/collections/all-productsHeadline: Best of NEEDLEDUSTDescription: Free Shipping Across IndiaCTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Starting off with a super catchy tune, this stop motion ad has us instantly grooving. They keep it simple with no text and let the Juttis do all the talking. In an interesting twist they use the ad copy space to link to their website. We wonder what that did to their conversions. The description showcases the benefit of free shipping right next to the Shop Now button, ensuring that doubts around that are cleared before people even hit the website.

5) Bridlen

CTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLsFacebook Ads Library URL

Our Take: This ad was simplicity and fun all rolled up in one. With no Ad copy, no headline or description it only had one shot at catching our attention. It took that one shot well with an ad that showcased it's process to the tee. Letting their craftsman ship speak for it's self was a bold experiment but one that worked at grabbing us.

We hope you enjoyed this edition of Ad Huntr! Do let us know if you agreed with our takes, comments on how to make the ads better and what topics you would like us to find ads on.

If you find some ads that made you stop or maybe even purchase make sure to send them our way.

See you next week!