AdHuntr #3 - This weeks it's all about facemasks

Welcome to the third edition of AdHuntr!

This week's ads are based on the theme of facemasks.

Not the pop a bottle of bubbly and chill on the couch kind though. We are talking about the stay safe from COVID kind.

As a new industry that's risen to help the world minimize the spread of the disease it was an interesting one to examine.

1) Risque

Ad Copy: Step Into 2022 With The Utmost Confidence! Introducing Men's Camo Face Cover✨Water Repellant✨Swiss Tech✨Unqiue DesignHeadline: Save ₹ 246 on Pack of 2Description: Cod with free shippingCTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: The typo in the ad copy isn't a mistake on our side. It's something that the brand has slipped up on. However we still like the ad for highlighting unique features in the description and a video format that seemed to place the products literally on a pedestal. By co-opting Sezzle's brand within their creative they also add credibility to the mix. We really wish they had used proper capitalization in their description though. It's just a pet peeve of ours.

2) Buy Your Mask

Ad Copy: 🥰 Super Soft and Gentle 🥰⭐️⭐️⭐️⭐️⭐️"One of the best I have ever tried. These are super comfy and the elastic used is so soft and does not hurt ears on wearing for a long time. Have been using them for the past 3 months and the elastic has not become loose as traditional elastic does. I highly recommend it. Go for it 😇 " - Neha, Buy Your Mask Customer.✅ 100% Cotton.✅ Organic Dye.✅ Skin Friendly.✅ No Shrink.✅ Reusable.✅ Soft Cotton fabric elastic.Store-Wide Sale ⚡️Shop Now - https://buyurmask.com/products/ajrak-hand-block-organic-dye-face-cover-pack-of-8Headline: Served 10,000+ Customers 😇Description: Made of 100% cotton.CTA Type: Shop NowFormat: ImagePlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Social proof is one of the best ways to convince customers that your product is worth buying. This ad plays that angle extremely well by putting a real customer review in their description as well as their creative. They went a step further by backing it up with the features of the product in an understandable list. Overall the ad has perhaps a bit too much information going on but without access to their stats we can't pass judgement on whether this worked well for them or not. 

3) Wildcraft

Ad Copy:Performance of the highest standard. The reusable Supermask™ W95 by Wildcraft is engineered to offer high standards of protection with utmost comfort and affordability.Headline: Supermask W95Description: Reusable up to 30 gentle wash, 95%+ particle filtration efficiencyCTA Type: Shop Now Format: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: One of India's most iconic luggage brands, Wildcraft has been around since forever. Their catchy ad starts off with an unusual song where someone almost whispers something at the start. We couldn't quite catch the word but it was enough to get us to pause scrolling. Once they got us to do that with the clear display of the different options as well as the technical features of the product this ad delivered value in spades. We would have liked if their shop now button took the consumer to a landing page optimized to show off the W95 mask and push purchases instead of a generic ecommerce search page. It might have led to better conversions for them.

4) RAYSTICHS

Ad Copy: 2 IN ONE FACILITY 3DRRAYMASK📩 For OrdersFree SIZE maskStunning classy FASHIONABLE mask😷Unisex facemask✈️World wide delivery available❤️Follow our page😍See our new updates🧵Clothing brandHeadline: RaysitchsCTA Type: Visit Instagram ProfileFormat: VideoPlatform: InstagramLink URLFacebook Ads Library URL

Our Take: Unique ads come in various forms. Raystichs achieves that with a super low budget, shot on a phone look that had us instantly curious. Having a catchy song and someone jamming out while wearing the product made it seem like using it would be fun. And a facemask that doesn't feel loose or boring when you wear it? That's something we all want.The one thing we would definitely have worked on would have been the ad copy. Currently it seems too generic as if they were trying to showcase the brand and not the product.

5) HF Journey

Ad Copy: The New Normal!Wherever you go, whatever you do. Make 'em part of your outfit.Safe | Breathable | Comfortable | FashionableCTA Type: Shop NowHeadlines: Lifestyle Facemask | 4 Layer Cotton Facemask | 4-Layered Cotton Facemask | Designer Cotton FacemaskDescription: Rs. 499 - COD availableFormat: Images (Made into a gif by us for this email)Platform: Facebook, InstagramLink URLFacebook Ads Library URL

Our Take: As an ad that's had over 1 million impressions this one has to be converting well for the brand. By starting off with a shot of consumers actually wearing the mask and then 4 images of different styles with a benefit on each image this ad packs a good amount of value. The ad copy is short and crisp ensuring that consumers are able to digest it easily.

We hope you enjoyed this edition of Ad Huntr! Do let us know if you agreed with our takes, comments on how to make the ads better and what topics you would like us to find ads on.

If you find some ads that made you stop or maybe even purchase make sure to send them our way.

See you next week!