AdHuntr #4 - Looking at Fashion Jewellery

Welcome to the fourth edition of AdHuntr! We are officially a month old! 🥳

This week's ads are all from brands in the fashion jewellery space.

Everyone likes a bit of bling in their life. A bit of glam never hurt anyone. ✨

Let's dive in!

1) Devi

Ad Copy: When desire meets new Style magic happens!!✨Here are some beautifully crafted yet subtle earrings by Devi Jaipur.One-of-a-kind traditional jewelry designs gold plated with 925 sterling silver giving a dash of modern look. Make them yours! ❤️Use Code: "DEVI10" to Get 10% OFF on Your First Purchase. Headlines: Noor Ear Studs | Kritha Earrings | Maithili Earrings | Kamya Hoops | Descriptions: 925 Sterling | Elegance and Simplicity | Traditional and Modern | Gold Plated | Artistic and AestheticCTA Type: Shop Now Format: Images (Made into a gif by us for this email)Platform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: During our research we saw a lot of brands that tried to be too elegant with their text but that made it hard to read. By avoiding this mistake Devi's ad stands out.Clear copy combined with well lit product shots elevates this ad. They include a coupon code too which should draw first time buyers in. We wonder if they tested including the coupon code higher up in the copy given customers tendency to speed read and skip the text at the bottom.

2) Isharya

Ad Copy: Glamorous, effortless and a joy to wear! Shop Isharya's new launch, Joie, now! Grab your favourites before you miss out!Headline: Handcrafted everyday jewelsCTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Isharya has created a super peppy ad that gets you bouncing. The pop of color makes it stand out from the other brands in the space that are all trying to pursue an uber miminal aesthetic. Fun is good and memorable. They pace the ad well with enough shots of products to get people curious. We hope this one has been getting them conversions and attention.

3) Attrangi Designs

Ad Copy:Diamond hoops with 15 cent diamonds, mid sized and well pricedPrice : ₹1950CTA Type: Shop Now Format: Image + Video CarousellPlatform: InstagramLink URLFacebook Ads Library URL

Our Take: Combining creative formats is a winning idea. By combining the image and video, Attrangi elevates the impact the ad has. Their copy wins too with pricing clearly mentioned.Their link doesn't directly take us to the product shown which threw us off a bit. Apart from that minor quibble, this was a great example of giving the customers exactly what they need in the form of complete info up front.

4) Quills & Spills

Ad Copy: "Quality over anything for our dearies✓COD available pan INDIA✓Free delivery pan INDIA"Headline: Quills & SpillsCTA Type: Shop NowFormat: VideoPlatform: InstagramLink URLFacebook Ads Library URL

Our Take: Quills and Spills delivers a lot of value in an ad that is simply produced. It answers a common customer question around why brands like them are more expensive.Customer education is a winning strategy. It comes with the added benefit of making customers realize why your brand is worth the additional price. More brands should take a leaf out of their book and address customer queries. It doesn't have to be an elaborate video, simple and to the point explanations work and engage customers.

5) Sheetal Zaveri by Vithaldas

Ad Copy: Make an entry wearing these two-toned handcrafted bracelets and cuffs. Finished intricate detailing and design, they can be worn alone or stacked together to create beautiful looks of lasting style.These luminous silver bracelets with gold toned motifs, wrap beautifully around the wrist, lending discreet decoration or bold adornment to any look.CTA Type: Shop NowHeadline: Amina EarringsFormat: VideoPlatform: Instagram, Facebook MessengerLink URLFacebook Ads Library URL

Our Take: An ad that delivers just the right amount on the aspirational front, it shows what the product would look like in real life. The restrained movement adds to it's impact. A gentle background score completes the slightly ethereal concept they are going for.We do have issues with their copy though. They mention bracelets which we were left looking for. That section should have been eliminated.

6) Prerto

Ad Copy:LAYERING is the new banana bread of 2020! Join the tribe by shopping these styles starting from Rs.3600 only ⚡CTA Type: Shop NowHeadline: Say Hello To Our Trending Favourites 🌻Format: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Asking a question of your audience is a great way to get them interested. "Who should be a part of this tribe? Me? What am I missing out on?" is what customers think when posed with questions like this. The use of the Instagram native text makes it seem extremely organic and the mention of the starting price point in the ads helps as well. A bit of a soundtrack would have helped make this ad even more thumb stopping.

We hope you enjoyed this edition of Ad Huntr! Do let us know if you agreed with our takes, comments on how to make the ads better and what topics you would like us to find ads on. 

Next weeks edition is going to be a caffeinated one so make sure you subscribe!

If you find some ads that made you stop or maybe even purchase make sure to send them our way.

See you next week!