AdHuntr #5 - Coffee ads to sip on

Welcome to the fifth edition of AdHuntr!

We all love some caffeine and India has an amazing coffee culture. Our love for coffee has led to some incredible new brands entering the D2C coffee space over the last few years. 

So let's see which of their ads gave us a real kick!

1) Dope Coffee Roasters

Ad Copy: Kafi Coffee ads, lately?Well, if you take your coffee seriously, you should date Dope!Why? Because: Crazy Good Roasts + OG Plantations = 100% Fresh Dope Coffee Blends.Free Delivery & COD* available across India.Headlines: Dark Matter | Double Barrel Blend | Kalledevarapura Estate | Kerehaklu Honey Sun Dried | Monsoon Malabar Aaa | Mysore Nuggets | NilgiriDescriptions: Chocolatey & Super Nutty | Whiskey Barrel-Aged Speciality Robusta | 100% Arabica | 100% Specialty Robusta | 100% Arabica | Light Medium 100% Arabica | 100% Arabica Medium RoastedCTA Type: Shop Now Format: Images (Made into a gif by us for this email)Platform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: This one is a bright and attractive ad that stands out with it's snazzy patterns. With creative art work and features of the product shown up front it continues to draw the viewers attention. Showcasing the offer and MRP price, drives home a sense of a bargain for customers.The copy highlights what makes Dope Coffee special but we could have done without the weak jokes and puns.As a carousel ad with 7 images we wonder if the products shown at the end get any exposure. Keeping it to just 3-4 images could be something that gets tested.

2) Sleepy Owl Coffee

Ad Copy: ⭐️ 100% Arabica. Direct From Farms.Strong. Bold. Smooth!Shipping Now!Headline: Sleepy Owl CoffeeCTA Type: Shop NowFormat: VideoPlatform: InstagramLink URLFacebook Ads Library URL

Our Take: Sleepy Owl Coffee is one of the largest D2C players in coffee and everyone seems to know about them. Or so it seems. With a catchy educational ad they continue to grow their audience. As we've been researching ads, a larger number of brands seem to be creating ads that speak about the brands. This allows them to solidify the brain space they occupy.Unfortunately their ad copy doesn't seem to have gotten the memo. It misses out on explaining some of the features the video showcases.

3) Rage Coffee

Ad Copy:⭐️⭐️⭐️⭐️⭐️ "Since the time I ordered Rage Coffee I am really happy with the product. I have tried Irish hazelnut, creme caramel, dark chocolate. Till now it's the best coffee I have ever had. Thank you guys!" - Nadeem KThe only thing that could make your day better: your favorite beverage.Give it a try? 💜www.ragecoffee.comHeadline: ⚡ Use Code: RAGE10. Get 10% Off on your first order.CTA Type: Shop NowFormat: VideoPlatform: Facebook, InstagramLink URLFacebook Ads Library URL

Our Take: An effective hook within the first 3 seconds grabs potential customers attention. The hook this ad uses is a problem that many coffee drinkers face around acidity.By quickly switching to a person speaking directly to the customer it helps keep curiosity and engagement high. Rage Coffee also adds a sweetener in the form of a coupon code at the end to try and close the loop.The addition of a user review in the ad copy helps to build confidence in the product for people who are still on the fence.

4) Sonnets by Tata Coffee

Ad Copy: Offered in a wide variety - Yellow Honey and Jaggery Fermented - to name a few, that represent the voice of our lush estates.Headline: Order Our Limited Edition Coffee Now!CTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: In the world of high decibel ads, Sonnets takes a different approach by appealing to a sense of calm with a low key jazz track. With an opening image that focuses on the classic filter kapi, the brand tries to spark memories of a comforting time.They then move on the various different ways you can brew coffee which ensures anyone who has doubts is left more at ease.We do wish their copy was better and they had made use of the description field.

5) Trelish

Ad Copy: Get the best of global spiced coffee blends to soothe your soul! With Trelish ready-to-use liquid coffee brews, enjoy international coffee blends in the comfort of your own home. No brewing required. Contains pure Indian spicesCTA Type: Shop NowHeadline: Trelish Premium Coffee BrewsFormat: Image + Video (Carousel)Platform: Facebook, Instagram, Audience NetworkLink URLFacebook Ads Library URL

Our Take: The video component of this ad was one of the strongest of this week for us.The quick snap energy and ending showcasing the product usage are well done. The differentiated shape of the product made us pause and go, we want that! There can hardly be higher praise for an ad.The image however is weak, they could have shown the benefits of their packaging and concept better.

6) Rage Coffee

Ad Copy:Cafe-like taste without the calories -- too good to be true?One smooth sip of Rage Coffee will make you a believer.15g protein & less than 5 calories per serving. 🤯Discover your favorite flavor today!www.ragecoffee.comCTA Type: Shop NowHeadline: 🏆 Award Winning Coffee Infused With Natural VitaminsFormat: ImagePlatform: Facebook, InstagramLink URLFacebook Ads Library URL

Our Take: Memes work on social media for a reason. They elicit an emotion and can pack a lot of value in one go. This meme based ad by Rage coffee does exactly that and effectively shows benefits as well. It goes to show that not every ad needs to be highly produced and brands should mix things up with memes often.Their ad copy further emphasizes the benefits of their coffee and matches the content in the ad well.

We hope you enjoyed this edition of Ad Huntr! Do let us know if you agreed with our takes, comments on how to make the ads better and what topics you would like us to find ads on. 

Next weeks edition is going to be a comfy one so make sure you subscribe!

If you find some ads that made you stop or maybe even purchase make sure to send them our way.

See you next week!