AdHuntr #6 - Pajama ads to make you feel cozy

Welcome to the sixth edition of AdHuntr!

One of the best pocket friendly pleasures is relaxing in your favorite pajamas with a cup of your favorite beverage on the side.

So this week we've focused on six pajama ads that delighted us.

Before we get started though, consider forwarding this to people who might be interested. It helps more people discover the best social media ads being run by Indian brands.

Let's dive in!

1) Jisora Jaipur

Ad Copy: Everyday loungewear sets in lightweight fabrics are just the perfect additions to your wear-anywhere pile. Shop the comfy fits now! 👘Headline: Summer EssentialsCTA Type: Shop Now Format: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Jisora delivers on the aspirational, "I want this kind of chilled life" with this ad. Setting the context immediately with someone waking up from bed and "a follow me for my morning" shot of applying cream and then walking around gives it a holiday feel. Additionally, the music is timed well to the shots.Clear and persistent copy on the video with a flashing Shop Now button & price pushes customers to engage as well.

2) The Souled Store

Ad Copy: The only time being in your comfort zone is a good thing is when you're wearing our Pajamas!Headline: Men's PajamasCTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Simple ads that point out benefits and showcase different selling points work. It addresses common questions people have when buying pajamas and does so while showcasing the variety they have on offer.We wish they had used their ad copy a bit more effectively though and shown off the benefits in a text form as well.Another area they missed out on was showcasing the starting price of the product range in the description. Small tweaks like this would have kept potential customers better informed.

3) Sanskruti Homes

Ad Copy:Pajamas all day With Our Premium Printed Loungewear💁 Our night suit collection is designed keeping 3 thing in mind➡️Amazing PRINTS, ➡️Made with 100% Cotton to give you utmost comfort ➡️unmatched pricing (Starting at INR 999/-) Get Extra 10% off on shopping of 3000/- or above, use code GET10Cash on delivery & Free shipping. Shop now - https://www.sanskrutihomes.in/collections/nightsuitsHeadline: Starting At INR 999/- onlyDescription: Get up to 40% Off & Free shipping (Limited time)CTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: This ad is an overall winner. It delivers on all fronts. The ad copy is clear about why to buy this collection.It's video has catchy music with benefits interspersed and addresses pricing towards the end of the ad. This allows customers to find value and then says "Hey, we are affordable too!" at the end.By using "Limited time" in the description they infuse consumers with a sense of urgency as well.We would have liked to see them direct their link to a particular product page with variations instead of a collections page though. It's important to get your consumer directly on the page where they can add to cart and buy.

4) The Souled Store

Ad Copy: Who even wears Pajamas only at night anymore? Not us. 😌🔥✨ @ishika_bhargava @rheagurnanii @tarini_shah @aasthashah97 @agasthya.shah @aditminocha @anahitakaranjiaHeadline: The Souled StoreCTA Type: Shop NowFormat: VideoPlatform: Facebook, Instagram, Audience NetworkLink URLFacebook Ads Library URL

Our Take: The Souled Store delivers a fun user generated content style ad. They've partnered with influencers that speak to their core audience to deliver a sense of familiarity.Who doesn't want to live the chill life?This feels like an ad that was created from a reel that performed well which more brands should do. Create organic content and then push the ones that perform well.We do wish that they had specified the price point somewhere.

5) Pajama Tribe

Ad Copy: Your Family Deserves The Best Pajamas because home is all about comfort. 💕 No more compromise get the Matching Pajamas You've always dreamed of. ✅ COD available✅ All Sizes available ✅ Matching Sets for the family ✅ Free Shipping across India CTA Type: Send MessageHeadlines: Matching Family Pajamas | Comfort You Deserve | 100s of FabricsDescription: USE Code SAVE10Format: Images (Made into a carousel by us for this email)Platform: Facebook, Instagram, Audience Network, MessengerFacebook Ads Library URL

Our Take: Family fun sells because it promotes wholesomeness. This ad from Pajama Tribe delivers that by focusing on children playing with their parents in matching pajamas.This ad has the most unique CTA we've seen yet, with only a send message button. We hope their sales team has been able to reply quickly and efficiently to all the messages they have received.

6) Saphed

Ad Copy:Luxurious, fuss-free pure linen essentials created from the finest flax linen, consciously crafted for daily wear. Gentle on your skin, breathable fibres make it a sustainable alternative to fast fashion.CTA Type: Shop NowHeadline: 100% Linen Pyjama SetsDescription: ₹3499/-Format: ImagePlatform: Facebook, Instagram, Audience Network, MessengerLink URLFacebook Ads Library URL

Our Take: Placing your product in unusual locations is a sure shot way of attracting attention. Saphed does that well by having people dressed in their pyjamas in the middle of nature. Plus by keeping the colors neutral it highlights the material is linen.They keep their text minimal yet informative and let the products do the talking. The highlights at the bottom serve to inform yet don't distract.Similar to others we wish they had driven people to a product page and not a collections page though.

We hope you enjoyed this edition of Ad Huntr!

If this was forwarded to you we hope you subscribe to get the freshest ads delivered to your inbox.

Do let us know if you agreed with our takes, comments on how to make the ads better and what topics you would like us to find ads on. 

Next weeks edition is going to be a colorful one as we hunt for the best Holi ads of this year.

If you find some ads that made you stop or maybe even purchase make sure to send them our way.

See you next week!